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Digital Marketing Certificate Program is a Course

Digital Marketing Certificate Program

Jan 6 - Sep 30, 2020

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Full course description

Description

The Digital Marketing Program is a 9-month certificate program that consists of 6 core modules that provide practical experience and information on skills necessary to succeed in the digital marketing industry. Developed by Facebook, this program targets the essential skills that businesses look for when hiring and promoting digital marketers.

The program is completely online. This means that participants can learn whenever they want and wherever they are. For this program, online does not mean alone. An industry practitioner, someone with several years of experience in the digital marking field, will lead the course, facilitate discussions, answer questions, grade assignments, and provide guidance and feedback.

There are no prerequisites for the program. Participants do not need prior experience and knowledge in digital marketing to start the program.

At the end of the program, participants will have created six professional learning artifacts (such as a comprehensive digital marketing plan and an email marketing campaign) that they can place into an e-portfolio for employers to review.

Program Dates

January 6, 2020 – September 30, 2020

This Digital Marketing Certificate program consists of six, month-long modules with two week breaks between each module.

Program Modules

Module One: Foundations and Strategy of Marketing

This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite or Microsoft Office applications are recommended.

Module Two: Marketing Content Strategy and Branding

This course is designed to give the student clearer insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will have the opportunity to practice their writing and communication skills -- both vital skills for digital marketing. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.

Module Three: Marketing Analytics and Performance Optimization

This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook Certification. Basic internet skills and an understanding of Microsoft Office applications are recommended.

Module Four: Social Media Marketing

This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy that builds on the material in course 1. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a real ad campaign on the Facebook platform. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.

Module Five: Search and Display Advertising

This course will give students greater insight into search and display advertising. Students will learn about the different channels and how they work. Students will learn best practices for each channel and how to create effective strategies that build on their knowledge from course 1 in this series. Students will be assessed on their performance on a capstone presentation which will be completed throughout the course. The presentation will outline a campaign strategy for search and display. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.

Module Six: Email Marketing

This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign.

Pricing

Cost for program: $2970

One-time discount for individual participants. Funding support is available to Nebraska residents who qualify.

Enroll Now

To enroll in this program, click here. NOTE: You will need to create a Continuing Education account, if you have not done so in the past. This is different than your MCC account, if you have one.

Contact

For more information about the Digital Marketing Certificate Program, contact us here.