The Digital Marketing Program is an 8-month certificate program that consists of 6 core modules that provide practical experience and information on skills necessary to succeed in the digital marketing industry. Developed by Facebook, this program targets the essential skills that businesses look for when hiring and promoting digital marketers.
The program is completely online. This means that participants can learn whenever they want and wherever they are. For this program, online does not mean alone. An industry practitioner, someone with several years of experience in the digital marking field, will lead the course, facilitate discussions, answer questions, grade assignments, and provide guidance and feedback.
There are no prerequisites for the program. Participants do not need prior experience and knowledge in digital marketing to start the program.
At the end of the program, participants will have created six professional learning artifacts (such as a comprehensive digital marketing plan and an email marketing campaign) that they can place into an e-portfolio for employers to review.
GAP Funding support is available to Nebraska residents who qualify.
This Digital Marketing Certificate program consists of six, four-week modules with two week breaks between each module.
This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite or Microsoft Office applications are recommended.
This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook Certification. Basic internet skills and an understanding of Microsoft Office applications are recommended.
This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy that builds on the material in course 1. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a real ad campaign on the Facebook platform. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.
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September 6th, 2021 - December 12th, 2021
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